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Google moved to another minor update following November 2021 update that affects news publishers and media websites. Specifically, Google's update changed the appearance of top stories in serps for desktop devices in a gallery like view; removing the classic carousel view for SERPs of trending topics....

Within today’s modern world of business advertisements and promotional campaigns, digital marketing has emerged as the latest essential component of a successful organizatioWhether it’s creating an Instagram account or bringing Search Engine Optimization to the content on their web pages, businesses across the globe have started in the race to learn what digital marketing is, and quickly start using it to their advantage. ...

Web developers, marketers, and business owners all should aim to ensure that their site users have a quality experience. But obtaining real-world usage data to learn how your pages perform can be challenging. That’s why Google has a new algorithm update called Core Web Vitals (or Web Vitals) as part of its Page Experience Update in 2021....

You can consider search engines handy, modern-day online indexes that enable internet users to find the information they need. The drill is super easy. You simply type in a keyword (or even an entire phrase, such as “Dentists near me”) and the search engine uses a search algorithm (a mixture of different ranking factors, such as relevancy, page speed, and backlink strength) to search for results in its database based on your keyword(s) (aka search query) and find what you are looking for. What you get is an ordered list of websites that match with that search query semantically (aka Search Engine Results Page or SERP). ...

Companies venturing into the digital age face a whole new set of marketing challenges. For any business out there with any kind of online presence, search engine optimization (SEO) is an extremely important way to ensure a website is visible to the key audiences. But for those who aren’t necessarily digital marketing experts (and even for some who are) SEO can be a confusing concept to understand, let alone implement. That’s why we’re breaking down what SEO is, and how it can benefit your business...