Website & SEO Audit

Do you ever wonder if your SEO strategy is truly working? Or if you could be gaining more success from the investment on your digital advertising? Inbound Hunters’ SEO audit is here to give you a comprehensive overview and analysis of your current SEO standing, as well as suggestions for resolving these issues and successfully optimizing your site and content for the search engines.

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Our Process

Scan

We will conduct a thorough research and scan of your site, down to each individual detail. We will find and point out any possible hindrances to your website’s performance and SEO rankings.

Analysis

We will analyze your website’s data in terms of performance, user experience and SEO to surface hidden errors, discover new opportunities for your digital marketing and improve your client acquisition rates.

Recommendations

We will deliver our findings in a professional report, outlining any and all possible obstacles to your websites performance and SEO. Whether it’s poor quality links, internal broken links or keywords that just aren’t working to your advantage, we’ll uncover and bring all possible issues to your attention.

What Is An SEO Audit?

An SEO Audit is a focused process of analyzing your website and its current SEO campaign using a variety of tools and standards. This practice is used to identify any weaknesses in your current set up or approach and also gives the company suggestions on ways to overcome those obstacles.

What Sets Us Apart?

We offer the benefit of real-time keyword analytics, which means you’ll always be able to stay on top of the SEO rankings. With our service, you’re getting the edge your business needs to outperform the competition. We focus on raising your ROI though a data driven approach to your SEO. You can use our findings to build scalable campaigns for your expanding business. Above all, we offer complete transparency and peace of mind when it comes to our SEO practices.

Keywords Analysis

When analyzing keywords, we make use of tools such as Google’s Webmaster and Pro Rank Tracker to look for the following points of focus:

  • Which of your keywords are responsible for most traffic to your site?
  • Which keywords are currently failing? And do you have a serious potential to rank for them?
  • What are some “low hanging fruit” keywords that can boost traffic right now?

A keyword analysis can identify SEO winners that you may not even be aware of, such as a blog post that’s scoring particularly high but hasn’t even been advertised.

We can also identify longtail keywords that aren’t as highly competitive. While going for keywords that only bring in 100 people to your store might seem pointless, having 100 of these easy keywords will generate a significant boost to your store traffic – 10,000 to be exact. Our analysis will also give you a truthful look into your main keywords to see whether they’re performing the way you want them to, and – in case of highly competitive keywords – if they are worth pursuing.

Competition Analysis

Analyzing your competition to absolutely key to SEO success. Using proper tools, we’ll be able to analyze what keywords your competition is ranking for, and in what ways they are currently gaining advantage over you. Analyzing what’s working for your direct competition lets you take advantage of possible keywords and find possible sources for future links. This information can be applied to so many business decisions going forward.

Technical SEO Analysis

We analyze your user experience to see how it’s hurting or helping your current SEO. Factors such as mobile compatibility, speed or missing pages can be easily identified and dealt with. We also make certain your site map is being read properly by the Google search engine and that all of your technical SEO features are in their right place.

On-site SEO Analysis – Page level Analysis

No matter how high-quality your content may be, if it isn’t being read properly by the search engine crawlers, it is never going to reach your intended audience. We make sure to check whether your top keywords are included in the right places such as the title, at the top of your content, image descriptions, and meta description. We’ll tell you if you could use more internal linking between content on different pages. Our audit also checks the quality of your links and their readability by the search engine.

Link Profile Analysis

We analyze how your links are affecting your site’s SEO by looking at factors such as: types of backlinks, number of links and the link’s relevance to your business. It’s no secret that backlinks play a significant role in your SEO performance, but not all backlinks were made equal. You want to make sure that:

  • Your backlinks come from websites that are relevant to your niche.
  • Your backlinks come from authority websites.
  • You have a healthy diversity in your links

We Also Offer These Extra Services:

User Experience Analysis:

We utilize Google Analytics to look at factors such as your bounce rate and your customers’ behavior on your site. This is particularly important because your engagement rate plays a large role in your SEO ranking. Generally, you want to offer plenty of free knowledge and content that’s deemed of high value to your readers if you want to grow your organic reach and visibility. Yet, high-quality content is only part of the equation, you want to ensure a frictionless, intuitive experience for your customers. That’s why we analyze the entire user experience and give you pointers accordingly.

CRO Analysis:

With our CRO analysis, you get an accurate overview of how well your content is really performing for you. It may be difficult to judge the quality of your own content, that’s why it’s valuable to have an objective set of eyes evaluate it for you. If your landing page is not driving enough conversions for your investment, we’ll be able to pinpoint the likely issues and suggest possible solutions. While each website and niche is different, quality, professional content is generally key to getting the conversions you want.

User Experience Analysis:

We utilize Google Analytics to look at factors such as your bounce rate and your customers’ behavior on your site. This is particularly important because your engagement rate plays a large role in your SEO ranking. Generally, you want to offer plenty of free knowledge and content that’s deemed of high value to your readers if you want to grow your organic reach and visibility. Yet, high-quality content is only part of the equation, you want to ensure a frictionless, intuitive experience for your customers. That’s why we analyze the entire user experience and give you pointers accordingly.

CRO Analysis:

With our CRO analysis, you get an accurate overview of how well your content is really performing for you. It may be difficult to judge the quality of your own content, that’s why it’s valuable to have an objective set of eyes evaluate it for you. If your landing page is not driving enough conversions for your investment, we’ll be able to pinpoint the likely issues and suggest possible solutions. While each website and niche is different, quality, professional content is generally key to getting the conversions you want.

As you can see, our SEO Audit can help you uncover the hidden strengths as well as shortcomings of your website and digital strategy.

If you’ve ever wondered whether your site and ads are really working as hard as they can be for your bottom line, consider getting our professional evaluation and take charge of your company’s future success! We would be happy to speak to you about any of your current needs or answer questions about how our process can help your business. Don’t hesitate to contact us today!

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