When analyzing keywords, we make use of tools such as Google’s Webmaster and Pro Rank Tracker to look for the following points of focus:
- Which of your keywords are responsible for most traffic to your site?
- Which keywords are currently failing? And do you have a serious potential to rank for them?
- What are some “low hanging fruit” keywords that can boost traffic right now?
A keyword analysis can identify SEO winners that you may not even be aware of, such as a blog post that’s scoring particularly high but hasn’t even been advertised.
We can also identify longtail keywords that aren’t as highly competitive. While going for keywords that only bring in 100 people to your store might seem pointless, having 100 of these easy keywords will generate a significant boost to your store traffic – 10,000 to be exact. Our analysis will also give you a truthful look into your main keywords to see whether they’re performing the way you want them to, and – in case of highly competitive keywords – if they are worth pursuing.
Analyzing your competition to absolutely key to SEO success. Using proper tools, we’ll be able to analyze what keywords your competition is ranking for, and in what ways they are currently gaining advantage over you. Analyzing what’s working for your direct competition lets you take advantage of possible keywords and find possible sources for future links. This information can be applied to so many business decisions going forward.
Technical SEO Analysis
We analyze your user experience to see how it’s hurting or helping your current SEO. Factors such as mobile compatibility, speed or missing pages can be easily identified and dealt with. We also make certain your site map is being read properly by the Google search engine and that all of your technical SEO features are in their right place.
On-site SEO Analysis – Page level Analysis
No matter how high-quality your content may be, if it isn’t being read properly by the search engine crawlers, it is never going to reach your intended audience. We make sure to check whether your top keywords are included in the right places such as the title, at the top of your content, image descriptions, and meta description. We’ll tell you if you could use more internal linking between content on different pages. Our audit also checks the quality of your links and their readability by the search engine.
Link Profile Analysis
We analyze how your links are affecting your site’s SEO by looking at factors such as: types of backlinks, number of links and the link’s relevance to your business. It’s no secret that backlinks play a significant role in your SEO performance, but not all backlinks were made equal. You want to make sure that:
- Your backlinks come from websites that are relevant to your niche.
- Your backlinks come from authority websites.
- You have a healthy diversity in your links